featured: Roots and Shoots Farm
It is a great pleasure to work with these two very savvy entrepreneurs/farmers over the years, Robin & Jess from Roots and Shoots Farm.
What started out with a contract to build their previous website has led to a variety of collaborations with them, designing and producing:
Videos
Posters & Signage
Packaging Stickers
Testimonials Portraits & Interviews
Staff Portraits
Product Photography
Print & Digital Ad Design & Layout
Video - Roots and Shoots Farm Staff Portraits Behind The Scenes
Both my wife and I are very passionate about supporting local and especially local food producers. Knowing where your food comes from and that it is locally sourced is very important for a healthy life and a sustainable future.
Staff Portraits
Keeping their branding clean and simple to compliment their beautiful logo, designed by Jess, was always key for us. So we used a clean white background for all brand assets and pulled from the logo’s colour scheme.
Product Photography & Info Cards
Roots and Shoots Farm does an organic Veggie Share through their CSA. We wanted to showcase their veggies but keep within their brand, modern, clean, and white backgrounds. The veggies were shot on a light table and we created info cards talking about the benefits of each of the vegetables in the CSA.
We used a monochromatic logo to keep the cards simple and their new font to tie in with the logo, and we utilized colour from their logo. The vegetables descriptions were kept simple, to aid in readabilty as these were used for online ads and rotating banners.
Ads & Printed Material
Layout and design has always gone hand in hand with our business. Photography after all is mostly about composition, and for us these skills where easily transferable to page layout and design.
So many of our clients have asked us to take the images we photographed and design ads, posters, and assets for their website or other promotional material.
Website - Roots and Shoots Farm 2013-2019
Website
We had the pleasure of designing, building, and maintaining the Roots and Shoots Farm website for many years. In 2018 we decided to no longer focus our attention on website design, development, and maintenance for clients. Other aspects of our business drew our interests and attention.
The benefit of working closely with clients on their websites? It has given us deep insights into what clients need for online marketing and promotional assets. From video content to still images for about and product pages, we have been able to uniquely tailor what a client needs for both online and print material.