jason machinski

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Make Your Idea Matter - Bernadette Jiwa

Make Your Idea Matter, written by Bernadette Jiwa of thestoryoftelling.com, is a nice quick inspirational read for all entrepreneurs.  Each page is a stand alone point easily digestible.  Yes some points you might already know but if you are a entrepreneur, which can be lonely at times, some reassurance is nice to hear.  My favourite quote:

"The bad news is, it’s all been done before. The good news is, it doesn’t matter, because it hasn’t been done by you.....  What makes anything you do unique is your voice. The story that only you can tell, from a perspective that nobody else can have."

So if you are looking for some insights into branding, marketing, how to pitch your business, the importance of a mission statement or just looking for some business inspiration have a read.

Bernadette Jiwa's Blog: thestoryoftelling.com/blog (Also a good read)